Youtube is one of the most popular video-sharing networks with over 1 billion users. It’s the fact that many famous YouTubers make money not only from the number of views but also Affiliate Marketing.
So, how do they do Affiliate Marketing on Youtube?
In short, they promote affiliate products in their videos, directly or indirectly, and persuade viewers to click to affiliate link under the description to buy. If the viewers buy successfully, the YouTubers will earn their commission.
1. 5 steps building content for video to do Affiliate Marketing effectively
Step 1: Market / Product Research
Whichever business you’re in, the first step you need to do is market and/or product research, and Affiliate Marketing on Youtube isn’t an exception. There’re lots of resources on the Internet which can help you to do that and then, only then you can choose your own niche.
- Do market/product research, if the market is large enough and there is demand
- Check if there the product is applicable for affiliate commission
Step 2: Making video
To create an attractive video at a reasonable cost, besides good content, you need some supporting equipment below:
Camera equipment :
Using your mobile phone is the simplest. Remember to use specialized apps to record ( Filmic pro, VivaVideo,…) instead of a normal camera on your phone. However, it’s best for you to have a camera.
Camera supporting equipment :
There are 4 necessary tools, they are:
- Tripod to stabilize and elevate the camera
- Gimbal for vibration resistance
- Mic for recording vocals
- Led light
Also, you can use some others such as water resistance bag, interchangeable lens, background,…
Video editing software
Some popular software:
- For PC: Proshow, Premiere, After effect, Corel VideoStudio,…
- For mobile: FilmoraGo, VideoShow, VivaVideo, Quik,…
Step 3: Insert affiliate link under the description
Don’t forget insert affiliate link, if not, viewers can’t become your final customers – meaning that you’ll earn nothing from Affiliate Marketing.
You can insert link under the description or directly in the video. If you insert link under the description, remind viewers to check one when they’re watching the video because many people usually miss it.
Step 4: Do keyword research for youtube SEO
Keyword research is a boring thing, but very necessary because if you don’t do it, your videos can’t reach your audiences and you can’t earn anything – this is more boring!
Basically, there’re 2 types of keyword:
- Fathead keyword: they are super-popular keywords that get the highest search volume. These keywords are difficult to rank for since so many sites are competing for the same words (for examples: sunglasses, sneaker, iPhone X,…)
- Long-tail keyword: on the other hand, this keyword are longer and more specific. They are easier to rank for since you can choose unique keywords that your competitors aren’t targeting. Each keyword doesn’t receive many searches, but as a group, long-tail keywords make up 70% of overall searches (for examples: Nike blue sneaker for men)
Some popular and helpful tools you could use to do keyword research: Google keyword planner, KeywordTool.io, Keyword Eye, SEMRush.
Step 5: Optimize your video for youtube search
Making a good video is hard. Getting it more views and approaching the right audiences is not easy too. Besides attractive content, you need to know some SEO tips below:
- Your title includes keyword
- The description is appealing and contains keyword
- Use proper tags
- Optimize video thumbnails
2. Problems at the beginning of building a youtube channel
There’re no easy-making-money jobs. You need to understand that it could take your channel 2 – 3 months at least to earn money from videos. “It is the first step that counts”. We would like to list some troubles you might face below and hope that it could help you handle more effectively in real-time.
- 1. Your video gets very few views
The most common problem all publishers meet at the start is low views as well as low subscribers, although the video is prepared carefully for both content and SEO. The best solution, in my opinion, is seeding video on high traffic groups, websites, networks,… Don’t forget to attach with a short but interesting description to attract audiences to click in.
The first views are very important, so take much care of it.
- 2. Monetization is disabled for your channel
You’re hard-working every day to get more views and subscribers.
Finally, your subscriber number reaches to 1,000 with more than 4,000 public watch hours and you could turn on monetization. Unfortunately, one day you get a notification that monetization is disabled because of some errors reasons such as sex, violence, copyright,...
Youtube currently make their policies harder and harder so all mistakes even the tiniest will be fined. Depending on violation levels, monetization is turned off for some time or it’s the worst that your channel is deleted.
Therefore, it’s very important to read Youtube’s policies carefully. Don’t miss any terms. If you make no mistake but monetization is still disabled, complain to youtube as soon as possible.
If your mistake isn’t small and monetization can’t turn on back, you could still earn a commission from affiliate link as long as your channel hasn’t been deleted. It’s is an advantage of doing affiliate on youtube.
- 3. Overdue payment
Youtube often pays for you on a fixed day every month, but according to many YouTubers, it’s usually overdue.
3. Types of videos you can make to generate affiliate revenue
- 1. Product Review Videos
Single product reviews or comparison videos are a great way to create videos that can promote products.
It has been suggested that 62% of consumers watch review videos before completing a purchase and 52% of customers are more likely to purchase a product featured in a YouTube product review video.
This is the perfect opportunity to create content that can help get that sale over the line for retailers while earning yourself some nice commission through the affiliate revenue.
- 2. How-to videos
How-to videos are also a perfect video example that can be informative at the same time as recommending products.
It would be easy to put links in the description to purchase each of the products mentioned in the video at Amazon or Alibaba for example if you were signed up to either of their respective affiliate programs.
- 3. Top-of videos
Top-of videos simply curate the best options within a category.
- Top street foods
- Top travel destinations
- Top Keyword Research Tools
- Top running shoes
In the description, you can place affiliate links to purchase each of the products or services.