Mastering Audience Engagement with Native Video Ads

Much like other forms of native advertising, native video ads blend in seamlessly with the rest of the web page they are embedded on. They are designed to be both entertaining and easy to consume, all the while being as non-disruptive as ads can possibly be.

Native video advertisements are the best tool in every digital marketer’s kit when it comes to engaging the audience in a meaningful and productive manner. By this, we’re referring to the efficiency with which videos convert viewers and get them to interact with the brand. Around 90% of customers say that videos help them to make purchasing decisions, and videos are capable of increasing conversion rates by over 80% when placed on a landing page (source: Hubspot).

In this article, we'll showcase how useful native video ads can be while also introducing you to MGID’s native video solutions that will shed some light on why our video ad campaigns are so successful. You will learn about an efficient audience engagement tool that you shouldn’t be skipping out on.

Benefits of Native Video Ads

Firstly, and most importantly, native video ads embody all the best qualities of native advertising as a format. They are inconspicuous and non-disruptive, making them a seamless addition to the page they’re on. When well executed, they conform to the look and feel where they are placed. Since native video ads are muted by default, users don’t have to interact with autoplay videos in any way if they don’t want to.

Meanwhile, native video ads are still videos, meaning they have the potential to be incredibly informative and entertaining at the same time. Just like regular native ads, native videos educate the viewers and focus on storytelling rather than simply selling a product. Sales are still the desired outcome, but the way that native ads get there is completely different.

Native video ads can be of any length. That makes it possible for you to tailor your native videos to the target audience. It really is no surprise that native video ads are the most engaging type of video with the highest click-through rates.

MGID’s Native Video Solutions

MGIDs native videos are custom-tailored to provide your audience with precisely the kind of content that will draw their eyes, and that your brand requires. MGID’s video library consists of thousands of samples from the world’s largest brands that you can use as a reference point for your campaign.

The success of a native video ad campaign can be measured according to the ad’s viewability and the click-through rate. The average viewability of MGID video ads can reach 95%.

MGID uses two types of native video ads. The first is the native block type, where the ad is placed in a native block that displays recommended video content for a specific user. This block can be displayed within the article or directly below it. In the other option, the out-stream video type, video content is placed directly in an article itself.

Bumbu Racik Success Story

Bumbu Racik is a popular Indonesian seasoning mix. It’s a practical solution for moms to conveniently serve delicious food in as little time as possible. The company behind Bumbu Racik, Indofood, is Indonesia's largest food processing company and the world's biggest producer of instant noodles.

Their goal was to launch an awareness campaign that would ensure maximum viewability using native video ads. The target audience was women in Indonesia between the ages of 25 to 40.

Indofood created a series of 15-second videos and promoted them via the MGID platform to increase awareness of its seasoning mixes. MGID enabled the video campaign to have an incredible amount of exposure by targeting audiences based on their interests.

Indofood’s target audience must have found the campaign attractive, as a great many of them interacted with MGID’s native video ads. Clicking on the ads redirected them to the Bumbu Racik Instagram page, where they could learn more about the products and place an order.

The campaign resulted in 500,051 impressions within five days.

Conclusion

Native video ads are excellent storytelling and engagement devices that can greatly benefit any ad campaign out there.

Time and time again, consumers have shown that watching eye-grabbing videos supersedes reading long-form blogs that few people have time for. Introducing video ads that blend in perfectly with the platform they are placed on is a sure-proof way of getting all those potential customers to engage with your content. Learn more about native video advertising with MGID.