Learning by example is one of the easiest ways to fully understand something, including learning TikTok’s this-and-that. In this article, we will show you 5 brands that would give you inspiration on how to start creating your own contents on the platform.
If you notice how NBA runs their social media accounts, they post different types of content on each of their platforms. When you want to get highlights about NBA, go to their Instagram page. Looking for news and updates? Search their Twitter account. Loving yourself some memes and bloopers? Check out their TikTok videos. They are posting great contents consistently and are building a dedicated community on each platform. Check out their profile here for your future reference.
2. Taco Bell
This Mexican chain restaurant has a bunch of TikTok users hooked under their hashtag challenges. They even partnered with Doja Cat as an effort to promote the comeback of their Mexican Pizza. In a video, which has more than 1 million views where she’s saying something that drives the viewers to flood her comment section with guesses on what it would be. Then a month later, Doja Cat posted a video of her singing a song she made about the Mexican Pizza on her personal TikTok account. It blew up with 39.1 million views, 8.7 likes and 161K comments with a lot of people mentioning Taco Bell. See it here.
This brand displays their Shop Now button for customers to get easy access on purchasing the products. They also ran an influencer campaign on the platform, check out this video made by one of the influencer.
This language-learning app continues to go viral with its owl mascot, Duo. They make fun videos with Duo on it, dancing to popular music trends on TikTok, and creating other videos such as commentary and joining trends. This thing they’re doing has successfully brought the brand closer and more humanized to people, while also shaping their brand image. Their contents also trigger people to comment on their posts.
5. Fenty Beauty
You can say that tutorial videos are quite a popular type of content on TikTok. This is what Fenty Beauty does. Not only for cosmetics products, tutorial-based videos can also fit a variety of brands: clothing, arts & crafts, health, food and beverages, and so on. It’s better for you to try making the duration less than 60 seconds to keep audiences’ focus. Take a look at one of their videos here.