11.3 How To Use TikTok?

Last update Jun 9, 2022

Source: netbasequid.com

Creating your first TikTok can be intimidating for many new or established marketers who are unfamiliar with the platform. All you need is access to a smartphone to begin filming, editing, and producing video content for your business and getting started is the only way to have complete confidence in TikTok. These are the 10 steps to creating content on TikTok:

  1. Download the TikTok app onto your smartphone. 
  2. Set up your brand’s profile.
  3. Tap the + symbol on the bottom of the TikTok homescreen.
  4. If using a prerecorded video, upload it from your camera roll.
  5. Edit your TikTok in progress by adding sounds, effects, filters, or other editing tools.
  6. If using the TikTok camera, record your content. 
  7. Tap the check mark at the bottom of your screen when finished.
  8. Make any final edits. 
  9. Post your video!
  10. Engage by scrolling through your home feed, liking and commenting on other posts, and following relevant hashtags or topics.

Video Creation Tips for TikTok

Save your videos as you work and store captions in a separate document during campaign creation because you don’t want to lose all your work in case you lose internet or your phone dies.

  • Use captions and ensure that all web accessibility guidelines are followed.
  • Use high quality videos and photos.
  • Tell stories and highlight authentic moments.

According to Influencer Marketing Hub’s TikTok data:

  1. Keep videos between 9 and 15 seconds for ads, unless they’re a Newsfeed Ad, then use the whole 60 seconds.
  2. Vertical videos are more effective since they’re optimized for mobile.
  3. Center captions and other elements, or they might get cut off.


TikTok Marketing Do’s + Don’ts


  • Incorporate the latest trends into your TikTok.
  • Promote your TikTok with the right hashtags and sounds for your target audience.
  • Collaborate with TikTok Influencers who share your values.
  • Look for inspirations from other brands.
  • Add your brand's voice and style into your TikTok.
  • Be consistent with your content-posting cadence to grow your followers base.
  • Comment and promote on other users' posts to create an image of a good community member.
  • TikTok has a lot of effects on its editing tools; use them all to boost your content visibility.
  • Incorporate your branded content naturally.
  • Instead of just following trends, be a trendsetter.



  • Make contents that promote dangerous or unsafe behavior.
  • View other brands as your ultimate competitor that you don’t want to take inspiration from their contents.
  • Post monotone contents.
  • Join the TikTok trends way too late; after the hype is no longer there.
  • Create a forced TikTok image and presence.
  • Replicate the contents that other brands are creating without any improvisation.
  • Partner with influencers until they have been properly vetted.
  • Violate the TikTok community guidelines.