13.10 Creating a Captivating Instagram Bio

Last update Jul 19, 2022

Is there a way to make your Instagram profile bio stand out from the crowd? If you want to ensure that your customers notice your posts on Instagram, visit your website, and follow you on Twitter, what are the essential aspects you'll need to have in place?

In the Instagram bio, we describe your company in a few words and place it next to your photo. We'll look at how the biggest brands on Instagram utilize their bios.

So, we’ll write a great description for your profile. So what are the elements we need to have in place to accomplish that? But first, here are the rules to keep in mind.

  1. Limit the characters to 150 characters.
  2. Include emojis in your bio.

According to a series of studies conducted by the social media platform, more than half of all Instagram posts contain emojis.

3. Add your website and a call to action.

We have a specific field where we can add your website, but if you want, you may also include other links in your profile. In this case, you can put a call to action in place of the links that are not clickable.

When it comes to getting your customers to sign up for your newsletter, visit a landing page where their names and email addresses may be collected, or buy your products and services, a call to action is critical. You can also ask them to visit other social media accounts that you may have, like Facebook, YouTube, Twitter, or your website.

It's crucial to craft a description and share you value that resonates with your target audience. Next, we’ll learn how the best brands are leveraging this to their advantage and how they're writing their bios to generate the kind of emotional response from your customers and to make them engage with you. That's the ultimate goal. Let’s dig deeper in the next lesson!